What To Do Before You Start Any Publication

Whether you're trying to demonstrate your expertise to customers and prospects, or just wanting your employees to speak with a common voice about your vision, regular publications can be a powerful tool. Email can be a powerful channel for publications, and print is still a wise choice in certain situations. No matter which you choose, you must do five things if you want your publication to succeed and endure.I've worked on hundreds of company newsletters and other publications over the years, and watched other organizations grapple with them. Along the way, I've learned that successful publications share five characteristics. You may be able to limp along with only three or four of them, but sustained success demands all five.1. A specific objective. I've lost count of the number of meetings I've attended in which someone suggests starting a publication. Everyone around the table agrees that it's a good idea, but nobody can do more than offer a vague sense of what the publication will be like or what it should accomplish. "We can have articles about our products" is not a specific objective. Nor is "We can share stories about our people." Publications with vague objectives invariably become a mishmash of this, that, and the other. Assembling each issue is a challenge, and readers never quite know what to expect.Compare that to "We'll explain recent regulatory actions to C-level managers and provide basic advice about compliance." Or "We'll strengthen our brand image among employees by sharing stories of how other associates have delivered excellence to customers." Now you're moving in the right direction.2. A firm schedule. I've never seen a well-thought-out publication die because nobody could think of anything to say, or because there wasn't an audience that needed to hear it. Instead, most publications die because they lack a firm schedule. And when publications that have such a schedule die, it's usually because nobody is enforcing it.To be an effective communications tool, a publication must be consistent and regular. That's not for the readers' benefit -- it's for the organization producing it. If distribution plans are vague ("let's send one out sometime this month") or hazy ("we'll send another when we have something new to say"), the publication is destined to die.


Management must commit to a certain number of publications each year, and determine exactly when they should arrive on readers' displays or desks. The communications team will use those decisions to develop a schedule outlining when every step must be completed, and then make sure every participant knows what he or she is expected to do and when.3. Empower an enforcer. Someone must have the responsibility for driving the process and keeping everyone on their toes and on time. When people are told that they have to complete something by a certain date, and they know they'll be held accountable (or face a scolding), they're much more likely to do what they should.Choose that enforcer carefully. A lower-level employee with little perceived authority may not be able to motivate a powerful vice president into action. A staffer already facing an overwhelming workload will give this new responsibility a low priority, and will watch with satisfaction as it quickly dies.One approach is to outsource management of the publication to a freelance writer, graphic designer, ad agency or public relations firm. Outsiders don't face the same internal pressures as staff people. Because they aren't face-to-face with the staff all day, they can afford to be the "bad guys," pushing, prodding, and even nagging.4. Get top management's buy-in. If top management decrees that the publication is a priority for the organization, it will get the attention it needs to succeed. The CEO doesn't need to work on each issue, but if she makes it clear that she expects it to get done on time, it will. That gives your enforcer powerful, effective leverage against the most recalcitrant manager.5. Make it relevant. If your publication contains current, practical information that will help its audience do whatever they do more effectively, they'll make the time to read it. If it provides examples of the expertise you offer, they'll keep you in mind when they need help. If they know that each issue contains valuable insights, they'll trust you.But if your publication is nothing more than a thinly veiled "gosh, aren't we wonderful" missive, not even the best schedule and most skillful enforcer can save it.

How Do You Know If You Are Sharing the Right Message?

You definitely have something important to convey to your target audience online. However, are you sure that you are communicating your message correctly and effectively to the right people? It is not safe to assume that you are doing so. You need to be sure.The genius of online communicationsWhen it comes to communicating your messages online, there are many different approaches that you can take, which may all be successful in their own way. Being able to communicate online is absolutely brilliant and it allows you to reach a very large number of people in a very short time. What could be better? Well, that is not necessarily an easy answer. You may feel that you are communicating your message extremely effectively and that you are reaching the people whom you wish to reach. However, you may be missing the mark to some extent and you may not actually realize it. There is often room for misinterpretation when you communicate over the Internet. If, by some unfortunate chance, you are not conveying the exact message that you wish to convey, you may experience an extremely unwanted result. Don't fret because all hope is not lost. You can actually take measures to prevent that from happening. It is extremely important that you remember to marry your brand and your offerings closely and you should bear in mind that you most likely will not succeed if you approach it the way you would approach a traditional marketing strategy. It is very important that you keep an open mind about that.There are several things that you can do and you will start to see positive results pretty quickly.

Avoid jargon and overused buzz terms: When you are communicating with your online connections, it is critical to your success that you avoid overused terms and jargon. If you don't heed that advice, you may live to regret it. In other words, if you don't try to avoid that type of terminology, you may run into the issue of your online connections misunderstanding what you meant.



Different people understand your words in different ways: It is extremely important that you communicate your message to other people online in the simplest, clearest way possible. If you succeed at communicating with that simple approach, you will also be succeeding at eliminating any tone at all from your content and that is exactly what you want to do. That way, you will have a better chance at getting those people to understand your meaning correctly. Also, another one of your objectives is to make sure that the questions that you pose to your online connections are the ones that will elicit the most favorable and effective responses. It is an important part of the formula and choosing the right information is something that requires some careful thought.



Before you ask the questions, think about what you want to say: Your thought process before you post anything online is essential to your success. Once you are in the process of constructing those questions in the most effective way, it will actually allow you to understand how your target audience thinks and what they need from you. You must always remember the concept of WIIFM (What's In It For Me?). In other words, it must be about your ability to solve the other person's problems.



Make sure that you are always well prepared: It is very important to understand that although you do your best to communicate in the most effective manner possible, it is still quite possible that the other person will not react favorably to you for some reason that you have not been able to anticipate. Your ability to be proactive will help you a great deal. Try to anticipate what you would do in the worst possible scenario. If you are able to do that, you will be able to handle anything and everything.





ConclusionWhat you have to say and how you say it are of equal importance. You need to be able to be absolutely certain that you are communicating effectively and that you are telling your target audience exactly what you need to tell them. If you can manage to do that, you will be golden. Communicating effectively with your target audience and continuing to build your relationship together is key. You message delivery will make all of the difference in the world so you should make sure that you work on that until it is perfect and until you get the reaction that you want from the people who count.We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let's have coffee.

Three Key Points To A Successful Marketing Message

A successful marketing message is the message that not only carries through and gets heard by the right people, but is also memorable and powerful enough for those people to continue talking about you and thinking about what you said long after you left the room. A good message gets compliments, a great message inspires actions.Now let's talk about what makes your message great. There are three key points to a successful marketing message and all three of them have to be met in order to compel and inspire your potential clients to buy from you or even join your list for free. Those key points are clarity, impact and value. Lack of clarity makes it hard for people to understand what you're talking about. As they say, a confused mind doesn't buy. People need to have a clear idea about what you're offering and how it may benefit them. Impact is what will help your message get heard. If your message is impactful enough, people will hear it not only with their ears, but with their entire body. Your message will truly resonate with them on a much deeper level, creating a desire for them to potentially work with you in the future. And finally, value is something they have to recognize on their own; the less you try to convince them, the better.How can you can you make your message crystal clear? First and foremost, in order to be clear in your message, you have to be very clear about who you are and what you're offering. You have to understand your genius. What is it that you do better than anyone else you know? What is it that wakes you up in the middle of the night, constantly stimulating your thoughts? What is it that makes you unstoppable whenever your creative channels are open? What are you passionate about?


Now, think about whom you want to serve and what specific problems do you solve. Your message will be more clear if you focus on one problem and become a well known expert who can solve this specific problem. Having a narrow niche is what will bring clarity to your message.To make your message impactful, you have to be authentic and intentionally vulnerable in your message. In other words, you have to be willing to talk about things you may not be comfortable sharing with others. Doesn't mean you have to publicly expose your dirty laundry, intentional is the key. The key is not to lose your dignity while you talk about things you may not necessarily be proud of. You have to choose something that's personal to you and at the same time will greatly benefit others after they hear your story. This takes a lot of courage.And what about value? This part is tricky because you don't have much control over convincing others on how much value they get out of your products and services. They just have to use it first before they find out. You can tell them how great you are until you're blue in the face but, of course these are only your words. Who wouldn't brag about the goods they are selling. So how do you communicate value to your customers. The best way to do it is through the words of other people who already worked with you and recognized the value you brought to them.

7 Urgent Things To Do Before Writing Your Marketing Plan

Have you ever wondered how to streamline creating a marketing plan?Can I show you 7 simple questions to ask to help speed up creating your next marketing plan?The first question to ask is, "Do I really need a marketing plan." You may not. If everything you are doing to bring in all the business you want, don't change a thing. Even if you or your staff are bored with it. Let it keep profiting until it stops profiting.Next ask, "What do I want a marketing plan to do for me and my business."Many marketing plans are written as part of a business plan. Also, marketing plans are written when looking for new or more funding. Most marketing plans are created as a road map, a guide to the next 12-18 months of marketing campaignsNow, "What is your Unique Selling Proposition (USP)?" Answer in a compelling way, why anyone would choose your products, services or ideas over all the other choices they have, including doing nothing.Of course, you are making and "Irresistible Offer" every time you are in front of someone. Business and marketing are all about offers. You give me this and I'll give you that. Keep in mind that without an offer, no business transpires. Think of the many times you have seen an advertisement or marketing message and couldn't figure out what was being offered. Don't make this critical mistake. State exactly what you will be offering in your marketing plan.OK, "Where is your ideal future client or customer?" Not just anyone, but who is the ideal lead to generate for your products, services or ideas. Where can you find enough of your ideal future clients to be profitable? When you do find them, how much do you know about their hopes, aspirations, desires, fears, problems, etc? Take off your shoes and walk in your future clients shoes for a week and see, hear and feel what they see, hear and feel. Then and only then, will you know their real problems.


I'm sure you've decided on which, if any, of the many of the different "marketing media options you'll want to test." Options like direct response mailing campaigns, yellow page ads or email marketing. How about tele-marketing, newspaper display ads or Webinars? Networking, Social media marketing or pay-per-click marketing? We could go on and on and on, but you get the idea. Where are you going to spend your marketing budgetFinally, as long as you are going after new clients, "How are you capturing their personal information?" I don't mean their shoe size, waist size or height (but you may need them depending on what you are selling). Are you asking for their name, email address and snail mail address? If not, how will you communicate with them in the future?Now grab a piece of paper and start answering these questions.Doing so will focus your marketing plan and anyone reading it will know exactly the what, where, when, who and how you are planning to market your business.OK, I admit it; there are more than 7 questions to answer. You should have seen the ones I edited out. I've saved them for another article in the near future, so keep checking back.

How to Create a Logo That Is One of a Kind

Being a designer is never easy. You have to think of so many things before handling out the perfect picture to a client or a company. The pressure is never ending and sometimes chaos takes over. None the less, a true artist never lets the pressure ruin his creativity; they always rise on the occasion. They bring out the design and match up to the colors that they produce. Most aspiring new comers ask for what makes a designer unique and successful. The answer is simple, they always cover the basics before making a design and this is what makes them stand out from the rest. When designing something, the best practice is to follow the process. Some things to consider when designing a logo are as follows,1. Understand the brandAt the first glance, it is impossible for anyone to completely grasp on to all the information that a client provides. The best way to find all the correct and updated information is to have complete knowledge on what the brand is about. As a designer, you should know what a company does and how you can make it better. By knowing your brand, you are allowing yourself to think outside your domain of work and to establish a common line between your client and your design.2. Keep your research up to dateBy knowing the right details, you can keep yourself safe from many hurdles. By keeping yourself up to date on your clients and the recent updates on colours, design formats and typos; you can save yourself a lot of business. Most of the times, designers lose their clients by not staying up to date on the latest trends; this is one thing a designer must be completely aware of at all times.3. BrainstormNever stick to one idea. By clinging yourself to one single concept, you lose out on a million other concepts. Always keep an open mind to all options, even if they seem risky to do so. Higher risk always leads to higher returns. The best designers always have fresh talent with them to get more and more ideas out of them. These ideas make designs into something incredible. Brainstorming is one element that always makes a difference in the end product.


4. Keep it Simple and UniqueMost of the times, it is assumed that the client would be impressed if we make something complex. But we forget that not everything that is complex; will be different. The main ingredient that you are looking for should be uniqueness. Making something unique, will increase its chances of getting approved by lots and also will help you in striking an astonishing impression. Remember; keeping it simple is making it as unique as possible.5. Stay VersatileVersatility is a rare event to find in designs. Usually companies have more than one domain when it comes to their line of work. Most designers ignore the fact that this product may be representing twenty different brand lines. The first rule of knowing your brand applies here. When you know what your brand is about and what difference it will make in the market, you can make a better design that is well suited and equipped to handle different genres.6. Know your ColorsColors make the difference. By knowing what color you would use in a design makes it or breaks it. Colors have different meanings and they add to the design in total. For example, Yellow is for everything bright and optimistic, Purple is the symbol of being wise and spiritual, White is simple and pure, Orange is creative and youthful, Blue is professional and trustworthy while green is growth and organic. All of these colors add meaning to your design. These are words without letters.7. Make the design meaningfulNever make a design that does not represent your client's brand philosophy. Always use similar lines to create something outstanding and impressive. Making the logo meaningful is to create something that communicates more than words would. This is all dependent on the brilliance of the designer.

Wellness Incentives Are Like Cents-Off Coupons: Good for the First Sale, But Not For Brand Loyalty

I continue to find interesting parallels between my career in advertising and my current involvement with health and well-being improvement.Recently, I've written about customer engagement and the lessons that the Mad Men of the past can provide in serving today's employer and health plan buyers. Another post related to the experience of advertising development as a blueprint for member communications planning.Today, I'm comparing participation incentives to promotional spending on consumer brands. Each are helpful in driving some action, but neither produce sustainable results.Most employers today, along with their vendor partners, have gotten into the practice of embedding incentives into program design. Employees expect it and some of the payola is actually quite rewarding.And, according to the most recent Fidelity/NBGH survey, employers had planned to spend an average of $594 per employee on wellness-based incentives this year - up 15% from last year and more than double the $260 figure from five years ago. Nearly all (93%) said they plan to expand or maintain wellness-based incentive spending over the next 3-5 years.Incentives are definitely a way to spur people to action, and have proven effective in many areas of consumer marketing.They work in getting prospects into dealer showrooms, initiating purchase decisions at the supermarket, and driving fast-food sales volume.Price-based tactics are funded from promotional budgets, usually at the expense of advertising. In consumer marketing, there's always been a tug of war between above-the-line advertising and below-the-line promotional spending.Advertising is generally designed to build brand awareness and image, define and reinforce positioning, and encourage preference in purchase decisions.


Promotion - which includes coupons, rebates, end-aisle displays, retail allowances, and buy-one get-one free offers - are intended to push a short-term sales bump, but are not sustainable.Few companies want their product lines to be known as the low-price or cheap choice in a category.That is not the way to create brand equity and superior brand power. Similarly, health and wellness programs shouldn't be thought of as "pay for participation" schemes.But, many employees do simply "check the box" and then cash the check.The question of how and whether incentives work in the wellness arena is still a somewhat open question. And with the Affordable Care Act broadening the scope of spending, we can expect to see increased investment.Unfortunately, incentives have become the "go-to" solution to drive "engagement" - largely because most company's cultures aren't yet strong enough to support the natural appeal of health and well-being improvement.In employee wellness, the "advertising" component can be thought of as the overall story and rationale for having such a program. We need to deliver good context and sufficient transparency about why this is important - to the company and to the employee.With strong story-telling and effective communications, the reliance on the "promotion" side can eventually be reduced.In truth, incentives are probably here to stay. They do serve a purpose in stimulating action, but their use needs to be considered in the context of the overall engagement strategy and desired outcomes.

The Biggest Issue With the Market Research Industry Is Its Inertia

There is no denying the fact that the Market Research industry is changing and changing fast. That might not sound as news. There are those who claim that the industry might even cease to exist as technology advances. Big Data, mobile, strategic relevance, data protection and survey quality are just a few items on a long list of factors that might reshape the industry over the next 3 to 5 years. In order to identify and grasp these changes and processes, but also to be able to predict what kind of changes there are to come, we decided to set up and maintain an ongoing discussion about the future of Market Research. In this article we outline what steps we've made to start and keep this discussion going.As the title implies, inertia of the industry is being seen as a big problem. The dictionary defines 'inertia' as 'resistance to change... including changes in speed or direction".During the Marketing Week Live (formerly the Insight Show) in London our company has spoken to some 50 Market Research professionals about their ideas on the current challenges and future of market research as an industry. Based on these opinions, what we found out is that this 'resistance to change' is a real issue in today's MR industry and it might be interesting to put it in the context of the definition above. The industry just does not seem to be dynamic enough if we'd believe what we heard from our fellow MR professionals.In this article we highlight the preliminary findings of the survey and discussions we held with MR professionals and share some very interesting insights we gathered. This summary is only the first small step in a much wider discussion that we would like to initiate."Research agencies don't seem to grasp that, with technology advancing the way it is, there will come a time when we don't have to ask questions anymore""Big data is just another imploding buzz word"Two random quotes picked from the many we collected during the Insight Show in London a couple of weeks back. As you can tell from these quotes, opinions vary wildly.


The fact that Market Research industry is drastically changing is one of the few points that a majority of the people we spoke to, actually agree on. The only other almost unanimous conclusion that we found, is that no, they don't think the industry is ready to face these changes.The quote that probably summarizes the collected opinions on the industry best is "The biggest issue with the MR industry is its inertia". There is a shared worry that the industry, in spite of recognizing the changes in the market, is somehow unwilling or incapable to adapt.Interestingly enough, the biggest challenges Market Research professionals see for the coming 3 to 5 years are only partly technology driven. Big data was mentioned, of course, as well as the advance of mobile platforms and data protection. But the challenge that was mentioned most often was the 'strategic relevance' of MR in combination with data quality."People are tired of market research"."I'm not confident about the quality of work of MR agencies".The conclusion is that not only research buyers but also research providers question the long-term relevance of the industry in the context of the upcoming changes. If a majority of our interviewees worry about relevance and don't feel the industry is ready to cope with the upcoming challenges, it is about time we start a collective brainstorm about how to tackle the future. As far as our company is concerned, we will take one step at a time. Next to this survey we held, we have set up a discussion group on LinkedIn and would like to keep inviting the MR professionals who are not indifferent to the future of the industry to also join the discussion and share their thoughts. And who knows, together we'll help the industry find a way to adapt to the future challenges.

Offer A 200% Money Back Guarantee? Are You Nuts!

The late, great Gary Halbert was one of the smartest copywriters of our times. Here is the guarantee copy he wrote for Donna Mills (TV star) and her beauty treatments."And remember, you must be 100% satisfied with my beauty kit... or... you are entitled to a refund of double your entire purchase price. All I ask is, you use my beauty kit for the entire 60-day period for which it is designed. Then, if you are unhappy, simply send back the empty product container with a short letter (written to me) about any problems you had with my product. But to tell the truth, I almost never get a request for a refund. Instead, I receive bushel baskets of "rave letters" from appreciative women telling me how much they love my products. I hope I get such a letter from you also."Now that's smart schmooz. Figure this. The guarantee can only be activated at the end of the sixty-day period (remember the longer the guarantee period, the less it is activated), the product must be returned empty along with a letter to Donna Mills herself (that's like writing a letter of complaint to the headmaster!) And then the copy is packed with commentary to the effect that claiming on the guarantee is an absolute rarity... in fact, most send in a rave letter.Powerful word-smithing... powerful marketing.A couple of more marketing smarts from the Donna Mills campaign. When the product was dispatched, it included a crafty up-sell letter which made the customer feel deliriously happy with their initial purchase and then it began with the next sale. In this case, the X02 Stabilized Liquid Oxygen (God only knows what that was!)So have a read of the PS text:"If you want to order an entire year's worth (as most people do)... we'll send you a new supply of X02 Liquid Oxygen every month, your price will be even less... and we won't even charge your credit card each month until your product has been sent."


Hmmm, get a sale commitment for a year... then send the product each month until the customer says stop. That's smart and funnily some people think this is a new marketing innovation. Sorry its decades old!Sure, the above story has been plucked from the history vaults... but the basics of human nature haven't changed one iota in thousands of years. Think about how these marketing tactics will work for you... today! To do so, and implement these concepts, will see you massively increase sales, profits and cash.To give you a real life example, here's what I did as a consequence of studying the Gary Halbert formula as above. I increased the guarantee on my Positive Business newsletter to 120% which covered them for 365 days of their annual subscription. In other words, they could always claim a refund if they were unhappy.Well, subscriptions soared and peaked at 22,000; most likely the biggest subscription list in Australia at the time for my target market, that of small to medium businesses.Did I get a mountain of refunds? No, it did increase, but no more than 3% and I figured that, in any society, you will have roughly this percentage who will take advantage of any situation.Bottom line: I was way, way ahead when I counted the extra sales, profits and cash! A guarantee isn't just about standing behind your product; it's also a very powerful marketing weapon. Use it!Can you see yourself strengthening your guarantees and using them as a vital marketing weapon?

Logoed Bottle And Can Koozies For Business Promotions And Trade Shows

Businesses are always on the lookout for unique promotional tools. While many are exploring the field of social media, there are many who still prefer to stick with traditional methods of distributing free goodies to customers. The marketing trick of distributing promotional products is still extremely powerful for the following reasons.Given the growing competition, it has become necessary to look for ways to make yourself visible in this crowd. The physical goods are engraved with the company's name and the logo. A few also include their motto. By means of such promotional material, you can get the name of your company out in the public and thereby increase brand recognition. A few business owners add important contact information to the logo print thus making this promotional item double up as a business card. Everytime the customer uses the product, he will remember your business. The others seeing it will look it at too.When looking for the right item to give, it is important to choose one that will represent and promote your business. At the same time, it should be useful to your customers. Companies generally opt for T-shirts, stationary, backpacks and water bottles. There is yet another item business owners can consider distributing at a business or trade show. It is a logoed bottle or can koozie.For those of you not aware of what a koozie is, it is a sleeve made to insulate beverage containers. It is made of foam or fabric. You might need a koozie if you will be travelling and want to keep your beer or cold drink cold without needing a refrigerator or having to carry an ice box around. You can also use it if you want to keep your water bottle cold. They are designed such that they can keep a drink cold for almost 40 minutes to an hour.


Logoed Water bottles and can koozies are a good option because owing to its low cost it suits small businesses with a tight budget. Also, since water bottles are something people carry with them always, you can stay in the minds of your customers always. It can be a great takeaway if you own a storefront too. Along with giving it as a freebie, you can also sell logoed water bottle koozies to customers at a subsidized price.In order to create custom water bottle koozies to represent and promote your business, you will need to work with a designer that specializes in logo imprinting on physical goods. If you already have a business logo, you can work with the graphic designer to design it to fit the water bottle perfectly. If you have do not have a company logo, the designer will design an attractive one for you.Graphic designers specializing in custom water bottle koozie production offer a wide variety of services. Along with imprinting the artwork on the item of your choice, they also have a stock of items you can choose from. When it comes to shopping for koozies, there is an assortment to choose from. They are made in different sizes and of different materials namely foam, neoprene, polyester and paper. You can also choose from among collapsible and indestructible designs. It might cost you a little more, but use quality products.If you are planning to create logoed water bottle koozies for your business promotional campaign, make sure that you choose a reliable designer to work with. Ask to see a sample, before you place a bulk to judge the quality of work and also make any last minute modifications if needed.

How to Align Your Mindset With Attraction to Close More Sales

Have you noticed you are attracting interest in your business, but somehow you're not getting more clients? When this happens to people, there is usually something we call a "chaotic vibration" going on.A chaotic vibration shows up when you say you want something (and of course you think you want it), but inside there's either a belief or fear that's in the way. It might be, "I want a full practice of ideal high-paying clients," coupled with a belief system or fear that says, "Oh my goodness, if I have a full practice, I will lose my freedom. I'll be working all the time with less time for my husband and children."Or it could be you don't feel good enough. You might make mistakes or get found out as a fraud. Many of you fear clients won't get results or you won't be able to handle all the money.These beliefs and fears are common, and you may have one or perhaps several holding you back. Your goals and fears are like oil and water; they do not mix well, which is why you don't get clients. So you are attracting, but you are not receiving.How do you unearth the belief or fear that is holding your back? Be honest with yourself. Most times, my students know exactly what is holding them back. Think about if you had all the business you wanted... What would feel a little wiggly and incongruent or uncomfortable? Then you'll have your answer.Once you know, then it's time to plug into faith and your "big why." Why are you doing this work? This is the part that provides joy, motivates and inspires you.


See, you are here to change the world. This is your divine duty. It's time to get past the idea of playing small. You've got to dream bigger and plug into faith.I'm going to share something really personal. I have a sign in my office that reads, "Women entrepreneurs are here to change the world and the time is now." We must awake to our calling and our potential for greatness and step into it with courage and faith, taking a "no-excuses" approach to playing bigger game in service to others.Client attraction and mindset work hand in hand through your life purpose to make it happen. When you are plugged into your big why and know this is your divine calling here on earth, of course you're going to make it because people need you.So be patient. Move forward with a no excuses approach. Remember, the day you plant the seed is not the day you eat the fruit, and that's okay. Your business needs time to develop and grow.Your Assignment:Get out your journal and write about why your business is really happening. Look at it like a bird's eye view. As yourself why this work needs to happen and how it can impact the greater good. Look into why you are the perfect person to do this work and why this message is coming through you for others. Then believe it and feel it deeply. You only attract what you expect and believe. That's how you get clients.