A successful marketing message is the message that not only carries through and gets heard by the right people, but is also memorable and powerful enough for those people to continue talking about you and thinking about what you said long after you left the room. A good message gets compliments, a great message inspires actions.Now let's talk about what makes your message great. There are three key points to a successful marketing message and all three of them have to be met in order to compel and inspire your potential clients to buy from you or even join your list for free. Those key points are clarity, impact and value. Lack of clarity makes it hard for people to understand what you're talking about. As they say, a confused mind doesn't buy. People need to have a clear idea about what you're offering and how it may benefit them. Impact is what will help your message get heard. If your message is impactful enough, people will hear it not only with their ears, but with their entire body. Your message will truly resonate with them on a much deeper level, creating a desire for them to potentially work with you in the future. And finally, value is something they have to recognize on their own; the less you try to convince them, the better.How can you can you make your message crystal clear? First and foremost, in order to be clear in your message, you have to be very clear about who you are and what you're offering. You have to understand your genius. What is it that you do better than anyone else you know? What is it that wakes you up in the middle of the night, constantly stimulating your thoughts? What is it that makes you unstoppable whenever your creative channels are open? What are you passionate about?
Now, think about whom you want to serve and what specific problems do you solve. Your message will be more clear if you focus on one problem and become a well known expert who can solve this specific problem. Having a narrow niche is what will bring clarity to your message.To make your message impactful, you have to be authentic and intentionally vulnerable in your message. In other words, you have to be willing to talk about things you may not be comfortable sharing with others. Doesn't mean you have to publicly expose your dirty laundry, intentional is the key. The key is not to lose your dignity while you talk about things you may not necessarily be proud of. You have to choose something that's personal to you and at the same time will greatly benefit others after they hear your story. This takes a lot of courage.And what about value? This part is tricky because you don't have much control over convincing others on how much value they get out of your products and services. They just have to use it first before they find out. You can tell them how great you are until you're blue in the face but, of course these are only your words. Who wouldn't brag about the goods they are selling. So how do you communicate value to your customers. The best way to do it is through the words of other people who already worked with you and recognized the value you brought to them.