If you own a small company, you know that you need to market yourself effectively in order to stay in business. It is important to attract and retain enough clients to maintain a steady and healthy business growth. Marketing is a good way to attract new clients to your company and spread your message to people who may be interested in the services you are providing.While there are many things that you can do to market yourself, it is important to focus on the ones that will bring you the best results and most revenue. Especially when you have a small business, it is important to use your time efficiently. Wasting time by working on ineffective marketing strategies can severely hurt your company. If you can only do three things for marketing your business, make sure these are the ones that you choose.Use the 80/20 RuleThe 80/20 rule was created in 1906 by an economist in Italy. He noticed that most of the money in a society is held by about twenty percent of the people. This concept can be applied to the business world, as well. Typically, approximately twenty percent of your clients will produce eighty percent of your company's income. Similarly, twenty percent of the products or services that you offer may generate eighty percent of your revenue. It is important to make sure that your marketing and programs focus on this vital twenty percent. Without your core twenty percent of clients or products, your business will likely fail.
Pay Attention to Where Your Target Market IsIt is necessary that you know how to get your message to your target audience. If you sell fitness equipment, you should be focusing your marketing strategy on health clubs, fitness webpages, health and fitness magazines and social media groups relating to working out. By knowing where to reach your target audience in the largest numbers possible, you can efficiently market yourself.Know How to Delegate TasksYou need to learn to assign responsibilities to other members of your team. This frees up your time to work on the most important business matters. You are the public face of your company, so your time is best spent building relationships and strong bonds with people who bring your referrals or new business. Generating leads is vital for any business to succeed. Let the less important tasks fall to someone else in your company.By making sure to market your small business effectively, you can ensure that it will survive and prosper. Many marketing strategies don't work well, so focus on using these to best market your business. You will quickly see results and know that you are focusing on the right areas.