When the quality and value of your product speaks for itself, making sales are easy. However, even with the best product or service, getting the word out to build awareness and educate the public about your amazing business is of critical importance. When it comes down to it, you still need to increase online traffic and develop a steady stream of visitors, you need to follow a few important tips. Here are 5 methods for increasing traffic.1. Long Tail KeywordsFor brand new sites, targeting your search engine campaigns around popular and obvious keywords right away can yield few results. Instead, write your article and blog content around highly specific long-tail keywords. Long tail simply means that the keyword or phrase contains 3-4 individual words. For instance, "buy roses" vs. "buy long stemmed red roses". There are a number of great software applications that allow you to find highly competitive long tail keywords.2. Persistence is KeyThe longer you stay in business and continue to produce high quality, engaging content. Over several months or years of creating content and tweaking your website, you will start appearing higher and higher for search results for your targeted keywords. While setting up blogs and creating a lot of content in the short-term is easy, making it a daily or weekly habit of creating content for a year or more can be difficult.3. Optimize Blog Posts and ArticlesWhile search engine optimization sounds like a complicated and scary topic, there are really only three primary components to successfully optimizing any webpage or blog post: the meta title, description, and keywords. The meta title are the words that appear at the top of your browser while on any webpage. The description is what appears in the search result right above the link to the page. Optimizing these for your target keywords is a great way to increase traffic.
4. Link BuildingThere are a couple of ways to go about link building, but the important thing is to build all of your links in an ethical manner. This means avoid scammy backlinking practices like plagiarizing or posting the same content in multiple places. One great methods are to create free websites, fill them with content, and link back to your site. The other, is to create even higher quality guest posts and articles and pitch them to high-traffic websites with the understanding they will link back to your site.5. Provide Value to Your AudienceFinally, the most important component to website success is to consistently provide value to your audience. The way you do this is up to you, but most marketers either create informative, engaging, entertaining or useful articles, videos, or blogs. These can be how-to videos, or buying guides for expensive products. Some marketers prefer to offer these items for free in exchange for their audience taking specific action, such as entering an email address to get on the newsletter.