Thursday, November 13, 2014

Custom Uniforms Make for a Memorable First Impression

Uniforms do not have to look outdated and boring. Define the image of your staff with custom uniforms. They are an integral element of your brand's awareness and presentation.Many employees of an organization are regularly seen by customers. Once the staff has uniform apparel, they make the brand come alive. Having the staff uniform enhances the brand's visibility and brand awareness. Custom apparel has a powerful effect on the experience of the customers.A company that does not utilize uniforms can lose customers by giving them a confusing shopping experience. Whether a customer is shopping or looking for assistance, the process needs to be easy and employees need to be easily visible. A uniform makes employees not only visible, but it gives customers a way to remember what the employees of your brand wear.According to Entrepreneur magazine, there are more than 32 million U.S. workers who go to work each day wearing a uniform. There are plenty of benefits that come with utilizing custom uniforms for employees. Besides the fact that uniforms are a great brand marketing strategy, they allow customers to easily locate someone for assistance. It is advised that you dress your staff to reflect your product or brand.In 2011, Sawyer Business School, Suffolk University, in Boston MA, conducted a research study to find out if uniforms were indeed effective marketing tools. They highlighted the importance of advertising and creating a brand identity in competitive marketplaces. A positive experience with an employee in a branded uniform projects a positive attitude onto the customer about the brand. The positive attitude about the company results in positive responses, influencing the customer's decision to make a purchase.

The research proved that for all industries that were surveyed, the average response indicated that the use of uniforms were more effective marketing tools when compared to the top 6 popular forms of advertising. When compared to internet advertising, which is considered to be an extremely effective marketing strategy, uniform programs still showed to be more effective!Developing a brand identity is crucial to any brand's long term success. There is no better brand identity and recognition than uniforms. Uniforms are also a great form of "walking advertising". Unlike online advertising, your uniform will continue to advertise your brand long after it has been paid for.When selecting uniforms for your company it is best to involve the employees in the process as well. A lot of the negative stigmas about employee uniforms can be solved with direct participation from employees. In larger companies this can be done efficiently by having each tier of management reach out to their subordinates to gather opinions for uniforms.If you are looking for a cost effective way to promote your brand and make a memorable first impression on potential customers, than employee uniforms are the best choice for you. Research has clearly shown that uniforms outperform other media such as billboards, radio, internet, and printed press!

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