When it comes to marketing your brand, there are several avenues you can take and all of them can lead to certain degrees of success. However, some are more effective than others. Choosing the right method for your company can mean the difference between your company growing, and your company sinking like so many others over the recent years.So exactly which one is the best for your company to use? One of the most cost effective forms of marketing available today is by using promotional items to send your message to your clients and prospects. The effect of these items on consumers is very positive. In fact, 83% of consumers that surveyed in a recent study, stated that they like receiving promotional products that contained a message from the company that sent it. Additionally, 38% said these promotional items served as a constant reminder of the company that sent it.Making It Useful Makes It EffectiveConsumers that were offered free promotional products while at an event, tradeshows or malls for example, said they would take one if they found it useful. Ensuring that you are using items that are found to be useful by your audience is the key to cost effective marketing when using promotional items as you medium to deliver your message.The average consumer is flooded with advertising on a nearly daily basis. One of the challenges you are going to face is cutting through all of the marketing clutter your target audience deals with and make your message stand out from the pack. Promotional items and corporate gifts are great tools for helping you to achieve this. With your brand professionally imprinted on a high quality promotional gift, it will bring more attention to your company while at the same time, setting it in a positive light. This method is so effective, in a recent study, a staggering 76% of those that had received a promotional item, could remember the company, the item, and the message the company was communicating to their audience.
Residual EffectBecause they possess great staying power due to their usefulness, promotional items have an outstanding residual effect on your marketing campaign. Your high quality promotional item will be integrated into the life of your clients or prospects, professionally, personally, or possibly both. In another study revolving around the subject of promotional products, 91% of the participants involved, stated that they had a promotional item in their kitchen, 74% had one in their work areas, and 55% had at least one promotional item in the closet in their bedroom or in a storage area.