Whether a business is a newly created start up firm or ten years old established company which has created a position in the market, every successful business group needs intelligent and effective marketing and advertising to add value to their brand. Successful marketers are always on prowl of an ideal medium to facilitate result driven dialogue to persuade buyers to purchase their products and services.Since times immemorial, businesses are using some staple products such as key chains, pens, pen stands, coasters and t-shirts for their marketing campaigns. There is no shortage of promotional tools for marketing these days but contemporary marketers must select an impressive as well as meaningful item which adds a "wow factor'' to the success of their marketing campaign.Let us explore why it is wiser to invest in a promotional coffee mug for the success of your business:-a) Wide Use:- People use coffee mugs across the world. It can be seen in homes, offices, shops, crowded marketplaces, trade fairs, exhibitions etc. People use it at least once a day to drink their favourite beverage. Coffee mugs remain in the eyes of people. It is used throughout the year in all seasons. Coffee or tea ritual is the standard way to welcome guests at home. Chances are good that guests may find a printed coffee mug intriguing and ask questions about it.b) Availability of ample space:- A coffee mug is usually bigger in size compared to a regular tea mug. Since there's plenty of space available on a coffee mug, you can customize it easily and plan to customize it in different ways. You can print thank you messages, congratulatory messages, name of a new product or your company logo or tagline. All you need to do is uniquely customize it with your message, make it look fascinating and distribute it at different places.c) Emotional appeal:- People form emotional bonds with physical objects. Sipping your favourite drink in an amazing coffee mug gives a person a sense of comfort, peace of mind and enthusiasm to maximize his or her day. Effective marketing is all about forming an emotional connection with people. Great looking coffee mugs can be very effective in building an affinity between your customers and your products or services.
d) Long time benefit: Promotional coffee mugs can be used over and over for a long time. Businesses spend huge amount of money on television commercials which last for just a minute. It does not stay on the mind of customers forever. A coffee mug will work over and over to let new people know that the business exists.e) Economically cost effective:- You can save a good deal of time, money and energy by shopping for customized promotional mugs online. One can choose from a variety of mugs available. Online shopping websites usually run various weekly, monthly or end of the season discount offers, just cash in on the opportunity and save huge money. If you can not think of a unique idea to customize coffee mugs, you can take the help of product designer in an online shopping store.f) Perfect giveaways: Be it celebration of a new product launch, an employee's retirement party or birthday, a press meet or any other occasion; you can distribute coffee mugs printed with your marketing message at any occasion. An amazing coffee mug designed in different colours of your company will look beautiful on your client's work desk.To conclude, drinking tea or coffee is a part of modern-day life style around the world. People share their thoughts, ideas over a cup of coffee. To market effectively, you just have to unlock the path your buyers take towards a purchase. Select a right tool and make sure you remain in their conversations over a cup of coffee.